Stockk.trade: 4.2x ROAS on Google Ads in Fintech

4.2x

ROAS

↑ from 1.8x

↓65%

CPA

↑ efficiency

2.8x

Conv Rate

↑ improvement

↓40%

Monthly Spend

↑ efficiency

The Challenge

High-CPC fintech vertical. Spending Rs 40L/month on Google Ads. 1.8x ROAS. Poor account structure with generic keywords competing on price.

Our Solution

Fintech trading requires precision targeting and account structure. We rebuilt campaigns by user intent (beginners, active traders, advanced), separated brand vs non-brand budgets, implemented stricter audience targeting (income, age, interest), and moved from manual bidding to Smart Bidding. The key insight: high-value users were being lost to price-sensitive clickers. By refining audiences, we increased quality of traffic and ROAS dramatically.

Google AdsFintechPPCROAS Improvement

The Results

4.2x ROAS. Rs 24L/month spend (40% reduction). 65% CPA reduction. 2.8x improvement in conversion rate through audience refinement.

Timeline: 5 months

💬

"High customer lifetime value drives high CPCs. Every ad platform attracts fintech brands willing to spend aggressively. Success comes from targeting efficiency, not budget size."

Why is fintech so competitive on Google Ads?

India (National)

Questions This Answered

Why is fintech so competitive on Google Ads?

High customer lifetime value drives high CPCs. Every ad platform attracts fintech brands willing to spend aggressively. Success comes from targeting efficiency, not budget size.

How do you reduce CPA in high-CPC verticals?

1) Separate brand from non-brand. 2) Use income/interest targeting to filter low-quality. 3) Implement Dynamic Search Ads for relevance. 4) Aggressive negative keywords. 5) Smart Bidding on conversion value, not just conversion count.