Available for new projects

I turn ad spend
into revenue.

I'm Deepak Samele — a performance marketing specialist with 15+ years of hands-on experience across Google Ads, SEO, AEO, GEO, Meta Ads, and franchise marketing.

I've managed $50M+ in ad spend across 2,000+ campaigns for businesses in the USA, UK, Canada, UAE, and Australia — and I'm the founder of Ranksiege & Co.

15+
Years
$50M+
Ad Spend
2,000+
Campaigns
21
Recommendations
Deepak Samele — SEO and PPC Expert India
21 LinkedIn Recs
From real clients
🏆
5× Employee of Month
In a single year
Quick Definition

Deepak Samele is a performance marketing specialist based in Jhansi, India, with 15+ years of experience managing $50M+ in ad spend across 2,000+ campaigns. He specializes in Google Ads, SEO, AEO, GEO, Meta Ads, and franchise marketing for businesses in the USA, UK, Canada, UAE, and Australia. He founded Ranksiege & Co in 2009 and has served as a white-label partner for 20+ agencies. He has received 21 LinkedIn recommendations from marketers, PMs, and executives across North America.

About Me

Not just a marketer.
A growth partner.

I started in digital marketing in 2009 — when most businesses treated SEO as an afterthought and Google Ads as a mystery. Since then, I've built, managed, and optimized campaigns across every major paid and organic channel, for clients ranging from Indian startups to Canadian franchise networks.

My work spans Google Ads (Search, Shopping, Performance Max, Display, YouTube), SEO (technical, local, content), AEO (AI Overview citations), GEO (ChatGPT & Perplexity recommendations), and franchise marketing at scale.

I also built a complete, open-source SEO Audit Skill for Claude Code — covering technical SEO, competitor analysis, AEO readiness, schema validation, and Core Web Vitals — all fully automated. Published on GitHub.

Visit my agency — Ranksiege & Co →
🌍
Markets
USA · UK · Canada · UAE · Australia · India
🎓
Education
BSc IT — Sikkim Manipal Institute, Grade A (2006–2009)
🏆
Award
5× Employee of the Month in a single year — WSI Search Results, 2012
🤖
AI Work
SEO Audit Skill for Claude Code — open-source, published on GitHub
🏢
Agency
Founder of Ranksiege & Co — Performance Marketing Agency (est. 2009)
🤝
White Label
Silent delivery partner for 20+ digital marketing agencies globally

Services

What I do best

All services at Ranksiege.com →
🎯

Google Ads Management

Full-funnel Google Ads strategy — Search, Shopping, Performance Max, Display, and YouTube. I build campaigns that convert, not just spend. Average 5.6× ROAS. Campaigns live in 72 hours. Monthly reporting with full transparency.

Search AdsPMaxShoppingYouTubeDisplayRemarketing
📈

SEO (Search Engine Optimization)

Technical SEO audits, content strategy, link building, keyword research, and local SEO. I've delivered 280%+ organic traffic growth in 8 months. Full-funnel keyword mapping from awareness to conversion — not just rankings for vanity metrics.

Technical SEOLocal SEOLink BuildingContentKeyword ResearchCore Web Vitals
🤖

AEO (Answer Engine Optimization)

Optimizing your brand to be cited by ChatGPT, Google AI Overviews, Perplexity, Gemini, and Microsoft Copilot. I've delivered 40+ AI Overview citations for clients. Structured data, entity optimization, and AI-citation-ready content formats.

AI OverviewsChatGPTPerplexityGeminiSchema MarkupEntity SEO
🌐

GEO (Generative Engine Optimization)

Getting your business recommended by generative AI models during user conversations. Unlike traditional SEO, GEO requires entity authority, authoritative citations, consistent structured data, and a strong digital footprint across the web.

Generative AIBrand AuthorityEntity OptimizationAI CitationsDigital PR
📣

Meta Ads (Facebook & Instagram)

Facebook and Instagram campaigns for lead generation, eCommerce sales, and brand awareness. Pixel installation, CAPI (Conversions API) setup, custom audiences, lookalike audiences, retargeting funnels, and creative strategy.

Facebook AdsInstagram AdsCAPIRetargetingLead GeneCommerce
💼

Microsoft / Bing Ads

Microsoft Advertising campaigns targeting professional audiences overlooked by competitors. Bing Search, Microsoft Audience Network, LinkedIn profile targeting integration. Lower CPCs than Google with strong B2B and high-income demographic reach.

Bing SearchMicrosoft AudienceLinkedIn TargetingLow CPCB2B
📍

Local SEO & Google Business Profile

Dominating local search results and Google Maps for service-area businesses. GBP optimization, local citation building, NAP consistency, local link acquisition, and review management. Critical for businesses with physical locations or service areas.

Google Business ProfileLocal PackCitationsNAPReviewsMaps
🏪

Franchise & Multi-Location Marketing

Multi-location SEO and PPC for franchise brands across USA and Canada. Consistent brand messaging with location-specific customization. My primary differentiator — 8+ years managing 300+ projects across franchise networks with 70%+ CPA reductions.

Multi-locationFranchise SEOLocation PagesFranchise PPCUSACanada
🤝

White Label Digital Marketing

Silent delivery partner for 20+ agencies. You client-face, I execute. Full white-label SEO, Google Ads, Meta Ads, and AEO — delivered under your brand with agency-quality reporting. Zero client poaching. Fully confidential. Scalable.

White Label SEOWhite Label PPCAgency PartnerConfidentialScalableReporting

Experience

The work behind the numbers.

8+ Years

Canada / USA Agency

Digital Marketing Manager

300+ projects at once

Industry: Franchise · Home Services · QSR · Retail · Automotive

Managed 300+ concurrent projects simultaneously for franchise brands across North America. Led a 15-person digital marketing team delivering multi-location PPC, SEO, and local marketing. Consistent 70%+ CPA reductions across 20+ franchise locations in the USA and Canada. Complete P&L ownership for individual client accounts.

10+ Years

Indian Business — Architecture & Design

Head of Digital Marketing

100+ cities · 10+ yrs

Industry: Architecture · Interior Design · Real Estate · Construction

Complete digital marketing ownership for one of India's largest online architecture and interior design platforms, spanning 100+ cities. Full accountability for SEO, Google Ads, lead generation pipeline, content marketing, and performance reporting for over a decade. Built the digital marketing function from the ground up.

3+ Years

Canada Business — Health & Nutrition

Digital Marketing Specialist

Canada eCommerce

Industry: eCommerce · Health Supplements · Retail

End-to-end digital marketing for a leading Canadian health and nutrition eCommerce brand — Google Ads, SEO, conversion rate optimization, and email campaigns. Managed significant ad budgets in a highly competitive supplements market with strict Health Canada advertising guidelines.

5+ Years

Indian Business — Fintech & Trading

Digital Marketing Consultant

Fintech · SEBI-regulated

Industry: Fintech · Stock Trading · SEBI-regulated · Financial Services

SEO and PPC consulting for a SEBI-registered AI-powered stock trading platform. Navigating strict SEBI and ASCI financial advertising regulations while growing organic search traffic and qualified lead volume in India's competitive fintech space.

2009 – Present

Global — Independent Consulting

Founder & Performance Marketing Consultant

Founded Ranksiege & Co

Industry: All industries · Remote-first · Global

Independent performance marketing consulting across real estate, construction, local businesses, and eCommerce — serving clients directly in India, USA, UK, Canada, UAE, and Australia. Founded and built Ranksiege & Co, now a full-service performance marketing agency for global clients.

Industries

Industries I've worked in

Across 15+ years, I've built and scaled digital marketing for businesses across 18 industries — from regulated fintech to multi-location franchise networks.

🏠
Real Estate
Residential, commercial, and plot buying platforms
🏗️
Construction
General contractors, specialty trades, and builders
🏛️
Architecture & Interior Design
Online design platforms and studios
💹
Fintech & Stock Trading
SEBI-regulated platforms and investment apps
💊
Health & Wellness
Supplements, clinics, and wellness brands
🛒
eCommerce & Retail
D2C brands, multi-brand stores, and marketplaces
🏪
Franchise Networks
Multi-location franchise brands USA & Canada
🔧
Home Services
Plumbing, HVAC, pest control, cleaning, and more
⚖️
Legal Services
Law firms, immigration, and legal consultants
🎓
Education & eLearning
EdTech platforms, coaching, and universities
💻
SaaS & Technology
B2B SaaS, apps, and software products
🚗
Automotive
Dealerships, service centers, and auto parts
✈️
Travel & Hospitality
Hotels, tour operators, and OTAs
🍽️
Restaurants & QSR
Food chains, QSR franchises, and delivery
🏥
Healthcare & Dental
Hospitals, clinics, and dental chains
🏭
Manufacturing & B2B
Industrial, wholesale, and B2B suppliers
📊
Professional Services
Accounting, HR, consulting, and agencies
❤️
Non-profit
NGOs, charities, and mission-driven orgs

Client Work

Businesses I've grown

Direct engagements shown by industry and type. Agency white-label work kept confidential by NDA.

🇮🇳

Architecture & Design Platform

India
100+ cities · 10+ years

One of India's largest online platforms connecting homeowners with architects and interior designers. Full digital marketing stack — SEO, Google Ads, lead generation, content strategy. Drove significant year-on-year growth in organic traffic and paid inquiry volume over a decade.

SEOGoogle AdsLead GenContent StrategyAnalytics
🇮🇳

Premium Construction Company

India
2,100+ clients · 50+ awards

Award-winning premium construction company in Central India with a portfolio of high-value residential and commercial projects. SEO and Google Ads campaigns driving consistent qualified project inquiries from serious buyers.

SEOGoogle AdsLead GenLocal SEO
🇮🇳

Fintech & AI Trading Platform

India
SEBI-regulated · 5+ years

AI-powered stock trading platform under a SEBI-registered financial firm. Performance marketing within strict SEBI and ASCI advertising guidelines. Grew organic search presence in a heavily regulated, high-competition financial services category.

SEOGoogle AdsFintech ComplianceContent
🇮🇳

Construction Labor Marketplace App

India
App + Web · Multi-city

First-mover mobile-first platform for hiring construction contractors and skilled labor across Indian cities. Built the complete digital marketing function — app store optimization, SEO, Google Ads, and user acquisition from zero.

App MarketingASOSEOGoogle AdsUser Acquisition
🇮🇳

Real Estate Platform

India
Pan-India · Ongoing

Plot buying platform targeting residential property buyers across India's tier-1 and tier-2 cities. End-to-end SEO and Google Ads management generating consistent, price-qualified lead flow for property listings.

SEOGoogle AdsLead GenLocal SEO
🇺🇸🇨🇦

Franchise Networks (NDA)

USA & Canada
20+ locations · 8+ years

Multi-location franchise brands across home services, quick-service restaurants, and specialty retail in the USA and Canada. Delivered 70%+ CPA reductions through integrated multi-location SEO and PPC. All client names are kept confidential per NDA agreements signed with the agency.

Franchise SEOMulti-location PPCLocal SEOGMBReporting

Numbers

Results that move the needle

$50M+
Ad Spend Managed
Across all channels
2,000+
Campaigns Launched
Google, Meta, Bing
5.6×
Average ROAS
Google Ads accounts
70%
CPA Reduction
In 90 days avg.
280%
Organic Traffic↑
SEO · 8 months avg.
40+
AI Overview Citations
AEO clients
20+
Agency Partners
White-label delivery
21
LinkedIn Recs
Verified by clients

Tech Stack

Tools I use daily

50+ tools across SEO, paid ads, analytics, AI, content, and CRM — organized by category.

Google Ecosystem

Google AdsGoogle Analytics 4Google Tag ManagerGoogle Search ConsoleLooker StudioGoogle Merchant CenterGoogle Business ProfileGoogle OptimizeGoogle Data Studio

SEO & Research

SEMrushAhrefsMoz ProMajesticScreaming FrogKWFinderSpyFuSimilarWebSurfer SEOClearscopeRank MathYoast SEO

Paid Advertising

Meta Ads ManagerMeta Business SuiteMeta Pixel / CAPIMicrosoft AdsLinkedIn Campaign ManagerYouTube StudioTikTok Ads ManagerTwitter/X AdsGoogle Shopping

Analytics & CRO

HotjarCrazy EggMicrosoft ClarityOptimizelyVWOGA4 FunnelsLooker StudioCallRail

AI & Generative

ChatGPT (GPT-4o)Claude (Anthropic)Perplexity AIGoogle GeminiMicrosoft CopilotMidjourney

Content & Creative

CanvaBuzzsumoGrammarlyHemingway EditorAnswerThePublicAlso Asked

Email & CRM

MailchimpKlaviyoHubSpotSalesforceZoho CRMActiveCampaign

CMS & eCommerce

WordPressShopifyWooCommerceBigCommerceWebflowMagento

Credentials

Certifications

🔵
Google Ads Certified
Search, Display, Shopping, Video
Google · Formerly certified
🟦
Microsoft / Bing Ads Certified
Search & Audience Network
Microsoft Advertising · Formerly certified
🟠
SEMrush Certified — YouTube SEO
Video SEO & YouTube Marketing
SEMrush Academy · Formerly certified
🔵
Local SEO Certified
Google Business Profile & Local Search
Google · Formerly certified
🔵
Google My Business Certified
Credential ID: 135818135 (Dec 2022)
Google · Formerly certified

Social Proof

What colleagues say

From 21 verified LinkedIn recommendations — marketers, PMs, and executives across North America

"Does wonders with Google campaigns"

AG
Sales Enablement Manager
Law Firm · Canada

"Phenomenal professional — a great asset to any team"

AS
Project Manager
Major Canadian Bank
See all 21 recommendations on LinkedIn →

FAQ

Common questions

Everything you need to know before reaching out

Who is Deepak Samele and what does he do? +
Deepak Samele is a performance marketing specialist based in Jhansi, India, with 15+ years of experience managing $50M+ in ad spend. He specializes in Google Ads, SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Meta Ads, and franchise marketing for businesses in the USA, UK, Canada, UAE, and Australia. He is the founder of Ranksiege & Co.
What is AEO (Answer Engine Optimization) and why does it matter? +
AEO is the practice of optimizing your content to be cited in AI-generated answers from ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot, and Gemini. As users increasingly get answers directly from AI rather than clicking links, being cited by these AI systems is becoming as important as ranking on Google page 1. Deepak has delivered 40+ AI Overview citations for clients.
What is GEO (Generative Engine Optimization)? +
GEO stands for Generative Engine Optimization — a discipline focused on making your brand recommended and cited by generative AI models (ChatGPT, Perplexity, Claude, Gemini) during natural user conversations. It requires entity authority, structured data, consistent brand signals, and AI-citation-ready content — all of which Deepak implements as part of a holistic digital marketing strategy.
Does Deepak Samele work with clients in the USA and Canada? +
Yes. Deepak Samele has worked extensively with businesses in the USA and Canada — including managing 300+ concurrent projects for North American franchise brands during his 8+ year engagement with a Canadian digital agency. He works remotely and has served US and Canadian clients since 2009.
What makes Deepak Samele different from other SEO or PPC managers? +
Three things: franchise marketing depth (managing 300+ concurrent multi-location campaigns is rare), full-funnel integration (SEO, PPC, AEO, and GEO working together instead of in silos), and longevity (15 years of verifiable results across regulated industries like fintech, health, and legal — not just low-stakes niches).
Does Deepak Samele offer white-label digital marketing? +
Yes. Deepak has served as a silent white-label delivery partner for 20+ agencies since 2009. Agencies provide the clients — he delivers Google Ads, SEO, Meta Ads, and AEO results fully under the agency brand. All engagements are kept confidential with no client poaching.
What Google Ads services does Deepak Samele offer? +
Deepak offers full Google Ads management including Search campaigns, Shopping campaigns, Performance Max (PMax), Display campaigns, YouTube Ads, and Remarketing. He handles campaign setup, keyword strategy, bid management, quality score improvement, conversion tracking, and monthly performance reporting. Average ROAS delivered: 5.6×.
Can Deepak Samele handle both SEO and PPC together? +
Yes — and that integration is the point. Most agencies silo their SEO and PPC teams, which creates blind spots. Deepak runs integrated campaigns where paid search data informs organic keyword strategy, organic rankings reduce branded PPC costs, and both channels support each other's conversion funnels.
What industries does Deepak Samele specialize in? +
Deepak has worked across 18+ industries including real estate, construction, architecture & interior design, fintech & stock trading, health & nutrition, eCommerce, franchise networks, home services, legal services, education & eLearning, SaaS & technology, automotive, travel & hospitality, restaurants & QSR, healthcare & dental, manufacturing & B2B, professional services, and non-profit organizations.
How do I start working with Deepak Samele? +
Reach out through his agency Ranksiege & Co at ranksiege.com/contact. He reviews every submission personally and responds within 24 hours. A free PPC or SEO audit (valued at $50) is available for new clients.

Let's work together

Ready to grow?

I take on a limited number of engagements each quarter. If you're serious about Google Ads, SEO, AEO, GEO, or franchise marketing — reach out through my agency.

📍 Based in Jhansi, India · Remote-first · Serving USA, UK, Canada, UAE & Australia · Response within 24 hours

Get in TouchFree Audit ($50 value)