MakeMyHouse.com: How AEO and SEO Drove 380% Growth in Organic Leads

134,000/mo

Organic Traffic

↑ from 28,000

+380%

Organic Leads

↑ YoY

14 new

Featured Snippets

↑ from 0

Domain Authority

↑ from 28

The Challenge

Architecture and home design platform wanting to grow beyond Delhi NCR. Organic traffic flat for 18 months. Competitors appearing in Google's answer boxes for home design questions.

Our Solution

18 months of flat traffic. MakeMyHouse.com had strong brand recognition but needed AEO optimization. We restructured content for answer extraction, implemented FAQPage schema across 120 home design articles, and created location-specific SEO strategies. Result: owned the answer position for 14 high-value design questions.

SEOAEOArchitectureHome DesignFeatured SnippetsIndia

The Results

Organic traffic: 28,000 → 134,000/month (+379%). Leads from organic: +380%. 14 top-10 featured snippet positions for high-value home design queries.

Timeline: 12 months

💬

"SEO focuses on ranking in search results. AEO focuses on being selected as the direct answer. For home design, questions like 'how much does it cost to build a house in India' are perfect AEO targets because they have clear structures and high commercial intent."

What is AEO and how is it different from regular SEO?

India (national)

Questions This Answered

What is AEO and how is it different from regular SEO?

SEO focuses on ranking in search results. AEO focuses on being selected as the direct answer. For home design, questions like 'how much does it cost to build a house in India' are perfect AEO targets because they have clear structures and high commercial intent.

How do featured snippets help generate leads?

Featured snippets build trust before the click. When someone sees your answer at the top, they remember your brand as the authoritative source. We saw a 31% increase in branded queries from cities where we won snippets.