M
Multi-Service HVAC & Plumbing
Home Services • USA
HVAC/Plumbing: 5.2x ROAS with Local Services Ads
5.2x
ROAS
↑ from 1.8x
+180%
LSA Jobs
↑ new channel
$240
Avg Job Value
↑ revenue
4 hrs
Response Time
↑ fast service
The Challenge
Only running Google Search Ads, 1.8x ROAS, competing on price.
Our Solution
Launched Local Services Ads, restructured Search by service, implemented geo-fencing.
Google AdsHome ServicesLSALocal
The Results
5.2x ROAS, +180% jobs from Local Services Ads, $240 average job value.
Timeline: 2 months
💬
"Google Guaranteed work + no upfront cost. Leads are high-intent."
Why Local Services Ads?
USA
Questions This Answered
Why Local Services Ads?
Google Guaranteed work + no upfront cost. Leads are high-intent.
Requirements for LSA?
Business license, insurance, background check, customer reviews.